FIJI’S LEADING PINE PRODUCER JOINS THE DRUA AND FIJI RUGBY UNION SPONSOR VUVALE
The Fijian Drua and Tropik Wood Industries Limited have today announced a new partnership that sees the country’s premier pine manufacturer and exporter join the Club’s growing list of sponsors as a major sponsor and official wood partner.
The new deal will see the Tropik Wood brand feature prominently in both broadcast and matchday kit for both the Fijian Drua and Fijiana Drua, as well as on unique digital integrations across the Club’s popular social and website platforms. Tropik Wood Industries is wholly owned by the Fiji Pine Group of Companies, Fiji’s largest land lease holder where local landowning communities partly own and directly benefit from the Group’s sustainable pine forestry operations.
The sponsorship was announced on Friday by Fijian Prime Minister, Honourable Rear Admiral (Ret’d) Voreqe Bainimarama at the Tropik Wood’s annual lease security bonus payout to more than 3,000 landowner stakeholders.
The Hon. Prime Minister said: “Fiji Pine also will continue to diversify its global customer-base in the year ahead. We’re looking at potential markets closer to home, particularly in Australia, New Zealand, and in the Pacific, where we can market world- class timber with local roots, literally. Tropik Wood will lead that marketing effort, and I’m excited to announce today that they’ve found a perfect Pacific partner –– our Fijian and Fijiana Drua.”
“Now when our Drua competes in front of in-person and television audiences across the region, Tropik Wood will receive some of the best exposure that money can buy, with their brand proudly displayed whenever, and wherever, our Champion Fijiana Drua take the field or our Fijian Drua feature in Super Rugby Pacific. Your brand of Fijian-made quality has never had a bigger stage. And your future has never looked brighter.”
Fijian Drua CEO Brian Thorburn welcomed Tropik Wood Industries and Fiji Pine Group to the Club’s sponsor vuvale. “To have Tropik Wood on-board as a major sponsor is a major honour. They have deep connections with our landowning communities both operationally and as part of their ownership. These community links are also shared by our players and staff, so it makes for a wonderful partnership. We would like to thank the Fiji Pine Group’s Board of Directors and its Management led by CEO Vimlesh Kumar for their visionary approach to introducing the brand to newer markets.”
“As we steam ahead towards season 2023 and beyond, both the Fijian Drua and the Fiji Rugby Union look forward to showcasing the Tropik Wood brand everywhere that Super Rugby Pacific and Super W is viewed and enjoyed. This of course includes at least five matches hosted in Fiji next season.”
“Tropik, under the umbrella of Pine Group, is a unique brand that reflects “Responsibility”. Responsibility towards its landowners, forests, employees, customers and country. Rugby is a national sport and a unifying platform of peace and unity in this country. This sport brings encouragement and willingness for people to work hard to achieve goals with determination. The whole country lives, laughs, cries and celebrates success & failure with pride as the players perform. We are anticipating that this patronage would assist us to further our reach, increase our business credibility, enhance public image, and build prestige.”
The partnership is for a three-year term.