The Fijian Drua, Super Rugby Pacific’s newest franchise, and Rooster Chicken have today announced a three-year sponsorship deal.
The partnership will see the popular Fijian chicken receive a number of benefits with the Fijian Drua, including branding on the sternum of the match jerseys.
Fijian Drua CEO Brian Thorburn warmly welcomed Rooster Chicken into the Club’s family: “We are beyond delighted that Rooster Chicken have stepped onboard to be part of our historic Super Rugby journey. Rooster Chicken is a well known brand in Fiji and we look forward to helping them grow it even further. We are grateful to them for their belief in our Club and support of our brand new team. In addition to helping Rooster Chicken elevate their awareness through branding on our jerseys, we’ll share exciting co-created content for our fans and customers via our digital and social platforms.”
He added: “Sponsors are crucial to our objectives both on and off the field. It is through their support that we’re able to cover the large operational costs of a fully professional rugby club. On behalf of all our fans, players and staff, I thank Rooster Chicken for joining our stable of sponsors and welcome them to our vuvale.”
Rooster Poultry General Manager Stanley Raniga stated that the brand is happy to support Fiji’s first Super Rugby franchise. He added: “Most of us grew up watching Super Rugby and we could not miss the opportunity to sponsor Fiji’s first team in the competition after years of lobbying by various stakeholders. Rugby is our National Sport and we are delighted to be there for the Fijian Drua despite the challenges that we all face due to Covid. It is important that the Club have the necessary resources to be successful and we want to be part of the Drua journey with our fellow Fijians. This sponsorship was made possible with the support of our major distributor, Ashabhai & Co Pte Limited and their Resident Director, Mr Harish Patel.”
The Fijian Drua will announce other sponsors who have stepped up to back the franchise in the coming weeks.