PARADISE BEVERAGES BACKS FIJIAN DRUA TEAM

PARADISE BEVERAGES BACKS FIJIAN DRUA TEAM

6 months ago

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Fiji Bitter, Fiji’s iconic beer brand, will be prominently featured on the front of the Swire Shipping Fijian Drua shorts as part of a 2-year sponsorship.

Suva, Fiji: Fiji’s leading alcoholic beverage manufacturer, Paradise Beverages, today announced that Fiji Bitter, Fiji’s iconic beer brand, will be prominently featured on the front, left side of the Swire Shipping Fijian Drua shorts as part of a 2-year sponsorship.

Speaking of the sponsorship, Fijian Drua CEO Brian Thorburn welcomed Paradise Beverages into the Club’s sponsor vuvale.

“We are delighted and honoured to officially welcome Paradise Beverages on board our historic Super Rugby journey, and have Fiji Bitter as the official beer of the Swire Shipping Fijian Drua."

Paradise Beverages continue their legacy of longstanding support of rugby in Fiji and in fact were one of the very first sponsors to sign up for the NRC Drua back in 2017.

CEO

Brian Thorburn

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“We thank them for their faith in our new franchise. We are already working with the Paradise Beverages team on exciting new activations and engagement activities for Drua and beer fans alike, as we head into our debut Super Rugby Pacific season,” he said.

Paradise Beverages General Manager, Mike Spencer, said Paradise Beverages, through the iconic brand, FIJI BITTER, has been sponsoring rugby in Fiji for 46 years.

“Our focus has primarily been on grass roots rugby, especially 7’s rugby, sponsoring local tournaments for Fijians to develop their skills and for some, to go on and represent Fiji on the world stage. Four years ago, we partnered with the FRU and sponsored the Fijian Drua, as we believed in the rugby pathway strategy developed by the FRU."

Today, we announce an extension of our sponsorship of the Fijian Drua, and we are very excited and proud to be able to support the first Fijian team in Super Rugby. Look out for the Fiji Bitter logo on the front of the shorts!

General Manager, Paradise Beverages

Mike Spencer

The Fijian Drua will kick off their season opener on Friday 18 February against the Waratahs at CommBank Stadium in Parramatta, Western Sydney. The Drua's matches are as follows:

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